Q:
Why Sponsor at the 2009 Expo for Women?
A: Sponsorship is the key to powerful marketing!
Sponsorship offers the possibility of achieving several goals
at once. According to Schmander and Jackson in their book, Special
Events: Inside and Out, a company can benefit from sponsorship
in many ways, such as:
- Enhancing image and Shaping Consumer Attitudes – perception
is everything.
- Driving Sales – extremely potent promotional tool
- Creating positive publicity/heightening visibility – wide
exposure in print, TV, radio, and electronic media.
- Differentiating from competitors – exclusive sponsorships
are a significant way to create competitor differentiation.
- Helping with good “Corporate Citizen” role – viewed
as a good neighbor.
- Enhancing business, consumer and VIP relations – hospitality
opportunities is always very attractive to companies.
All Sponsorship includes:
- Product or service exclusivity throughout the show.
- Logo on all media including; print materials, tickets, signage,
and all forms of communication with designation of sponsorship
level.
- Logo on event website
- Website links
- All participating sponsors agree to cross-promote the event
in their in-house publications and on their websites.
Gold $7,500 Sponsorship includes:
- 16 booth spaces in the exhibit hall and 60 complimentary expo
passes
- One full page ad in Michiana Family Magazine in January, February
and March 2009 issues.
- XX ad in the South Bend Tribune tabloid Expo
guide.
- Name mentions in a minimum of 60 event commercial on radio
- Name mention and logo in a minimum of 60 event commercials
on television
Silver $5,000 Sponsorship includes:
- 10 booth spaces in the exhibit hall and 30 complimentary expo
passes
- One –half page ad in Michiana Family Magazine in
January, February and March 2009 issues.
- XX ad in the South Bend Tribune tabloid Expo
guide.
- Name mentions in a minimum of 40 event commercial on radio
- Name mention and logo in a minimum of 40 event commercials
on television
Bronze $2,500 Sponsorship includes:
- 4 booth spaces in the exhibit hall and 20 complimentary expo
passes
- One – quarter page ad in Michiana Family Magazine
in January, February and March 2009 issues.
- XX ad in the South Bend Tribune tabloid Expo
guide.
- Name mentions in a minimum of 20 event commercial on radio
- Name mention and logo in a minimum of 20 event commercials
on television
For
more information or to receive a contract, Contact please contact
Cindy Cohen R.N. at 800.245.8917.
or Click
Here to download a PDF of the contract.
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